Post by account_disabled on Feb 28, 2024 2:11:27 GMT -5
What does marketing mean ? It has always meant understanding and intercepting the needs of your customers but, even before that, being present in their minds (see the concept of top of mind ). To make this happen, for a few years, but even more so today, companies have had to deal with a paradigm shift that has led them to face the world of Digital Marketing . But before talking about Digital Marketing, let's talk about Marketing: what is it exactly? Marketing means identifying , understanding and satisfying human and social needs with the aim of creating a unique product/service (today we also talk about experience) that satisfies a specific market segment . Anyone can say they do Marketing every time they try to sell a product . From the local greengrocer, to those who want to start a new business, to those who are already established in their sector and are launching a new product or service.
Over the years, companies have had to approach digital channels by increasingly Paraguay Phone Number moving towards Digital Marketing: a branch of marketing that uses the typical tools of these channels to establish a more effective relationship with the customer through personalized communication . The most used tools in Digital Marketing When we talk about Digital Marketing, the first buzzword we need to know is Search Engine Marketing (or SEM) which brings together all the activities aimed at the organic (SEO) or paid (SEA) positioning of a website and its contents on search engines ( e.g. Google and Bing to name a few) Within the SEM , we can distinguish: SEO ( Search Engine Optimization ) which allows you to improve the organic positioning of a website on the search engine results page. The results are obtained by searching for a keyword. Therefore, a series of web pages linked to the searched keyword will appear: some of these pages will be positioned at the top of the results, others at the bottom.
But what exactly does “organic” mean? One of the tools that Google uses to position a web page is precisely the presence of certain keywords within the page; In fact, Google will try to place in the first places the results that are as closely linked as possible to the keyword entered by the user. This system does not imply direct investments on the part of the company but a good ability to write content consistent with the searched keyword, which is why it is identified as organic. SEA ( Search Engine Advertising ) consists of conveying advertising actions through digital communication channels . There are two types of digital advertising: Search and Display . In " Search" campaigns the objective is to position a site at the top of the search engine results page through the "purchase" of the keywords used by the user during the search phase. “Dis play” campaigns, on the other hand, are very similar to print media adverts. The objective is to purchase advertising spaces (such as banners) on non-proprietary sites. In addition to the world of search engines we also find SMO ( Social Media Optimization ) which concerns all those activities relating to the world and use of social networks such as Twitter, Facebook, Instagram, Pinterest and others, to increase interaction with one's brands.
Over the years, companies have had to approach digital channels by increasingly Paraguay Phone Number moving towards Digital Marketing: a branch of marketing that uses the typical tools of these channels to establish a more effective relationship with the customer through personalized communication . The most used tools in Digital Marketing When we talk about Digital Marketing, the first buzzword we need to know is Search Engine Marketing (or SEM) which brings together all the activities aimed at the organic (SEO) or paid (SEA) positioning of a website and its contents on search engines ( e.g. Google and Bing to name a few) Within the SEM , we can distinguish: SEO ( Search Engine Optimization ) which allows you to improve the organic positioning of a website on the search engine results page. The results are obtained by searching for a keyword. Therefore, a series of web pages linked to the searched keyword will appear: some of these pages will be positioned at the top of the results, others at the bottom.
But what exactly does “organic” mean? One of the tools that Google uses to position a web page is precisely the presence of certain keywords within the page; In fact, Google will try to place in the first places the results that are as closely linked as possible to the keyword entered by the user. This system does not imply direct investments on the part of the company but a good ability to write content consistent with the searched keyword, which is why it is identified as organic. SEA ( Search Engine Advertising ) consists of conveying advertising actions through digital communication channels . There are two types of digital advertising: Search and Display . In " Search" campaigns the objective is to position a site at the top of the search engine results page through the "purchase" of the keywords used by the user during the search phase. “Dis play” campaigns, on the other hand, are very similar to print media adverts. The objective is to purchase advertising spaces (such as banners) on non-proprietary sites. In addition to the world of search engines we also find SMO ( Social Media Optimization ) which concerns all those activities relating to the world and use of social networks such as Twitter, Facebook, Instagram, Pinterest and others, to increase interaction with one's brands.