Post by account_disabled on Mar 5, 2024 22:11:44 GMT -5
The signups generated new email leads wed see a return. We could then go and evaluate the cost of producing that blog post lets say it takes hours at per hour to calculate a ROI figure of . ROI in its simplest form is calculated as returninvestmentinvestment You dont necessarily need to follow these figures religiously when it comes to content performance on a broader level especially when you consider that some content just doesnt have the primary goal of lead generation. That said for the content that does have this goal it makes sense to pay attention to this.
The link between engagement and ROI So far Ive talked about two very Greece Mobile Number List different forms of measurement Engagement Return on investment What youll want to avoid is actually thinking about these as isolated variables. Return on investment metrics for example lead conversion rate are heavily influenced by engagement metrics such as TTR. The key is to understand exactly which engagement metrics have the greatest impact on your ROI. This way you can use engagement metrics to form the basis of your optimization tests in order to make the biggest impact on your bottom line. Lets take the following scenario that I faced within my own blog as an example.
The average length of the content across my website is around words. Some of my content way surpasses words in length taking an estimated hour to read my recent SEO tips guide is a perfect example of this. As a result the bounce rate on my content is quite high especially from mobile visitors. Keeping people engaged within a word article when they havent got a lot of time on their hands is a challenge. Needless to say it makes it even more difficult to ensure my CTAs aimed at newsletter subscriptions stand out. closer to the top of my content was helping to improve conversion rates.
The link between engagement and ROI So far Ive talked about two very Greece Mobile Number List different forms of measurement Engagement Return on investment What youll want to avoid is actually thinking about these as isolated variables. Return on investment metrics for example lead conversion rate are heavily influenced by engagement metrics such as TTR. The key is to understand exactly which engagement metrics have the greatest impact on your ROI. This way you can use engagement metrics to form the basis of your optimization tests in order to make the biggest impact on your bottom line. Lets take the following scenario that I faced within my own blog as an example.
The average length of the content across my website is around words. Some of my content way surpasses words in length taking an estimated hour to read my recent SEO tips guide is a perfect example of this. As a result the bounce rate on my content is quite high especially from mobile visitors. Keeping people engaged within a word article when they havent got a lot of time on their hands is a challenge. Needless to say it makes it even more difficult to ensure my CTAs aimed at newsletter subscriptions stand out. closer to the top of my content was helping to improve conversion rates.